"The future of petfood is grown, not slaughtered"
Consumers globally are becoming increasingly conscious of products sourced from animals.
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This trend is particularly evident in the context of petfood. Pet owners are finding it difficult to justify animal suffering, which is often inevitably associated with petfood. This is especially evident among millennials and all subsequent generations, who often consciously choose vegan, vegetarian or flexitarian diets.
We can talk to robots, but animal feed is still produced the same way it was 50 years ago. That‘s absurd.
I only put organic and free-range meat in my shopping cart. Why isn‘t it possible to market pet food that‘s healthy and that I don‘t have a bad conscious about?
I‘m vegan, but every day I have the problem of having to feed my cats food that contains meat which definitely didn‘t come from well-kept animals.
The majority of petfood for cats and dogs is made from animal proteins; meat and other tissues found in animals. Using animal proteins is a necessity particularly for cats, as they are carnivores. Of the 70 – 80 billion animals slaughtered each year for worldwide consumption, up to 20% can be attributed to the petfood industry alone which equals 10 to 15 billion farm
animals every year.
Using Clean Meat technology, proprietary, novel cell lines and a FBS-free medium, we eliminate the dependence on factory farming and eliminate animal suffering from the supply chain.
Through this, we‘ll change the petfood market, giving consumers a nutritious, healthy, 100% guilt-free alternative for their pets.
Trusty makes the difference!
